The data revolution is here, and it creates an investment priority for enterprises to stay competitive and drive new opportunities. One of the brightest areas is data monetization, which describes how to create economic benefits, either additional revenue streams or savings, utilizing insights provided by data resources. With B2B and […]

Digital transformation is the name of the game for incumbents in almost every industry. Leaders are learning that developing the right technological solutions is only half the battle. Without the right culture and capabilities, an organization will never reap the benefits of those solutions—people will not be willing or able to […]

The European General Data Protection Regulations (GDPR) will come into force on May 25, 2018. These regulations will have a significant impact on existing data collection and analysis methods. Many businesses have become reliant on customer data collection for marketing and product designing. These businesses would need to formulate a […]

Creating a seamless, personalized, and frictionless customer experience is one of the top-most priorities for businesses operating in today’s extremely competitive B2B environment. With customer expectations rising, and organizations looking to implement technological advancements, Artificial Intelligence (AI) has come across as one viable option for them. Be it through chatbots […]