Big Data Analytics is entirely transforming business paradigms. Automated databases are enabling businesses to perform mundane tasks more efficiently. And, the commercial sector isn’t the only area to benefit from data analytics. Its impact is widespread and is being seen across many different sectors, including healthcare. Access to healthcare facilities […]

In today’s digital age where customers are as likely to buy a product from an eCommerce website as from a brick and mortar store, delivering a seamless and value-adding shopping experience has become more important than ever before. The multiple shopping channels available to customers and the competition posed by […]

Today’s customers are socially driven and more value conscious than they were ever before. Believe it or not, everyday customer interactions create a whopping 2.5 exabytes of data, which is equal to 1,000,000 terabytes, and this figure has been predicted to grow by 40 percent with every passing year. As […]

There is no denying it – we live in The Age of the Customer. Consumers all over the world are now digitally empowered, and they have the means to decide which businesses will succeed and grow, and which ones will fail. As a result, most savvy businesses now understand that […]