Anybody who has been following my social media account would know that I am a big supporter of incorporating data analytic techniques in everyday business processes. I am really excited about attending the biggest digital conference, DES 2017 (Digital Business World Congress) as a speaker and a co-host. This conference […]

In today’s digital age where customers are as likely to buy a product from an eCommerce website as from a brick and mortar store, delivering a seamless and value-adding shopping experience has become more important than ever before. The multiple shopping channels available to customers and the competition posed by […]

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset. Considering the strategic importance of data, increasing number of farsighted organisations are investing in the tools, skills, and infrastructure […]

There is no denying it – we live in The Age of the Customer. Consumers all over the world are now digitally empowered, and they have the means to decide which businesses will succeed and grow, and which ones will fail. As a result, most savvy businesses now understand that […]